About Us
MISSION STATEMENT
AccessoriesDirections.com—created by the experts behind Accessories magazine—is the only online trend forecasting service devoted exclusively to the accessories business. And it's the only service that calls out the big trends then breaks them down by silhouette, color and material for each product classification.
Why so important? Trends are changing faster than ever, and both retailers and manufacturers know they must identify—and interpret—trends quicker and more efficiently. Private label merchandise is ever more essential as retailers recognize the need to differentiate themselves. In response, manufacturers of every classification are restructuring to provide customized programs and specialized buys.
Timing is everything. Detailed trend information for each season/market is crucial to ensure profits. Manufacturers must have adequate time to design, develop and stock the latest fashion merchandise (but not before retailers are ready to buy or after consumers have moved on to another style). Retailers are analyzing how often they buy and debating the timing of delivery dates.
AccessoriesDirections.com addresses all these needs. You will no longer have to guess which trends and categories will become the moneymakers. With this exclusive trend service, AccessoriesDirections.com shows you the way.
The service includes: European Trend Spotting (store windows and street shots in Paris, London, Milan, Barcelona, Amsterdam and St. Tropez); Previews of the Seasons' Five Big Trends; Runway, Sketches & Items; Materials & Components; Weekly Newsletter, and Live Trend Presentations.
WHO WE ARE
IRENKA JAKUBIAK
Fashion Director of AccessoriesDirections.com
Editorial/Fashion Director of Accessories magazine
With more than 25 years experience in the accessories industry, Irenka Jakubiak knows the market inside and out, and from every angle. Having worked as an editor, market representative, licensing director, private label director and retail fashion director–Irenka knows how to spot an emerging trend and understand how it will play out.
Irenka travels to Europe's fashion capitals, looking for trends, photographing store windows, and works closely with illustrators to develop specific silhouettes for each accessories classifications. Her knowledge of the market and focused interpretations will prove invaluable for every subscriber–no matter what their area of concentration.
As an industry expert, Irenka has appeared on The Today Show, The Oprah Winfrey Show; Good Day New York, Today in New York. Live at Five and New Attitudes.
ACCESSORIES MAGAZINE
Accessories magazine is the leading publication in the industry. Founded in 1908, the magazine serves the $30 billion accessories industry, acting as a conduit between the retailer and the manufacturer, giving both the information they need to successfully run their businesses and understand the changing consumer.
WHAT WE OFFER
INTERNATIONAL TREND SPOTTING
We take you to all over the globe with an emphasis on European Trends, to bring you the hottest looks for the coming season. Each city tour offers street scenes, store windows, product classifications, color trends and key items.5 BIG TRENDS
We know "mini" trends can happen in an instant, especially when celebrities are involved, but which trends will be the money-making "Big Ones?" We preview the season's 5 Big Trends and show their influences on each respective accessory classification. Suggested color deliveries round out the package.RUNWAYS, SKETCHES & ITEMS
Get a deeper understanding of the 5 Big Trends, with international runway shots, detailed product sketches (by classification), and must-have items and themes.MATERIALS & COMPONENTS
Get a look at fabrics, leathers, hardware, beads, findings and other vital components, and see how they translate to each of the 5 Big Trends.SWATCH BOOKS
Along with your Early Forecast Previews, you will receive a Swatch Book developed by trend, featuring Pantone fabric swatches, leathers, fabrics and findings.HOLIDAY/RESORT
Learn about two other important deliveries not to be overlooked: Holiday and Resort. Each will include product classifications as well as color deliveries, and for Resort, we travel to St. Tropez to offer you lots of street scenes and store windows.NY FASHION WEEK — THROUGH THE ACCESSORIES LENS
Get a front–row seat at the New York Fashion Shows! See thousands of photos of accessories on the New York runways, cross-referenced by designer and by classification, and with expert fashion analysis of each runway show featured.TWICE-WEEKLY NEWSLETTERS
We keep you up to date with fast-emerging "mini" trends, to ensure any potential profit opportunities. We keep you on the pulse all of the latest fashion happenings at Trade and Fashion Week events.SEASONAL TREND PRESENTATIONS
• Live Presentations — Irenka Jakubiak, Accessories Magazine's Fashion and Editorial Director, will personally present a seasonal trend forecast twice a year (in both New York and Los Angeles). These will be followed by Question & Answer sessions, offering answers specific to your development purposes.• Trend Presentation Interactive CD — Couldn't make it to the presentation? Or want your own copy of the presentation to bring back to your design team? This Interactive CD let's you view the presentation at your leisure over and over again. If you're not a subscriber, click here to buy the current CD.